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Modern39: Portfolio of Mia Song
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OVERVIEW OF "CHOMP"
STORY: How do we find what we want to eat at the restaurant? We wanted to create a dish-driven app that would help you to explore your restaurant options (the macro) and find what you wanted to order (the micro).
CHALLENGE: Create a research plan with a three-person team in two weeks for an app called "Chomp"
DURATION: Two weeks in July 2016
BROAD GOAL: Understand the needs and behaviors of restaurant goers who use mobile apps to find restaurants
ROLE: Project Manager in charge of deliverables
TEAM: Collaborated with Eileen D. and Steven K.
PLATFORM: Apple iOS
TOOLS: Pen and Paper, Sketch, Omnigraffle, Keynote, InVision, Google Sheets
RESEARCH METHODS: Competitive and Comparative Research using Heuristics, Contextual Inquiry using a menu, Qualitative User Interviews, Affinity Mapping, Persona Creation, Story Boards, User Testing
WHAT IS CHOMP?
RESEARCH Part 1
Methods include Survey, Interviews, Contextual Inquiry, Affinity Mapping
Click through to see research methods
RESEARCH Part 2
Personas
FEATRE FINDING AND ITERATIONS
Click through to see research methods